Let me start by saying that yes, I know that to some our name is confusing. I always get the usual question "what's a lil woskie?" and the answer is sometimes difficult to say. I'll begin by stating that it is pronounced, woe-ski, not woo-ski. We came up with the name Woskie almost ten years ago and I guess the real credit goes to Andre 3000 of Outkast fame. In a song on the Stankonia album he says the word woskie in a rhyme and immediately Mike started to use it in his normal vocab.
We use the term "woskie" as a description of a friend or person you may know. A woskie can be yo boy, family, or that dude you know around the way. When we thought about starting a company years ago, we always knew that we wanted Lil Woskie to be our brand name. Anybody can be a woskie and we thought that would be a great name for our brand. It's a title that encompasses us all, which is how we want our brand to be. We want to have something for everyone and your name has to say that.
I hope that gives you a little more insight to how we came up with our name and what it means to our brand. I hope to expand these blogs in the future but just bare with me, I'm fairly new to this. Stay up and stay tuned Lil Woskies!!!!
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